1-2-3 Copywriting Newsletter
1 tip, 2 examples and 3 tactics to make you think like a smarter copywriter and creative strategist in 5 mins or less.
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Breaking down my process and sharing the ads.
Here's how to back up what you say...
This campaign shows it beautifully...
Featuring some of the best ads of all time...
All you need to do is change one thing. Literally a single thing only.
Here's how to play with a double meaning...
The trick is simple. All you have to do is have fun.
Featuring Dairy Milk's latest campaign.
Position your product as the avenger.
The trick is to add a surprise element to it.
Mock campaign that went viral.
The key lies in turning your product into a status symbol.
