1-2-3 Copywriting Newsletter
1 tip, 2 examples and 3 tactics to make you think like a smarter copywriter and creative strategist in 5 mins or less.
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This campaign shows it beautifully...
Featuring some of the best ads of all time...
All you need to do is change one thing. Literally a single thing only.
Here's how to play with a double meaning...
The trick is simple. All you have to do is have fun.
Featuring Dairy Milk's latest campaign.
Position your product as the avenger.
The trick is to add a surprise element to it.
Mock campaign that went viral.
The key lies in turning your product into a status symbol.
One brand used this tip and sales went from 7% to 65% with just one ad
This one goes against the usual copywriting tricks but is still surprisingly effective.
