1-2-3 Copywriting Newsletter
1 tip, 2 examples and 3 tactics to make you think like a smarter copywriter and creative strategist in 5 mins or less.
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This is the 100th edition. Congrats! We made it :)
Master the 11:11 style of hooks in 5 mins.
Not everything needs a deep dive. Be specific but think broad.
Don't worry. It's not offensive. Just memorable.
Gifting isn't just about offers or copy. It's about surprise and delight.
And why it's an important emotional trigger for writing copy.
The true story behind True Classic's wild success in just 4 years.
Focus on agitating the pain or the problem.
The simplest tricks require the strongest thinking.
You don't even need to use a writing formula.
This is a long one so buckle up 🎢
Not clickbait.
