One brand used this tip and sales went from 7% to 65% with just one ad
This one goes against the usual copywriting tricks but is still surprisingly effective.
Make it about their most urgent frustrations.
I promise we're still talking about copywriting.
This is the 100th edition. Congrats! We made it :)
Master the 11:11 style of hooks in 5 mins.
Not everything needs a deep dive. Be specific but think broad.
Don't worry. It's not offensive. Just memorable.
Gifting isn't just about offers or copy. It's about surprise and delight.
And why it's an important emotional trigger for writing copy.
The true story behind True Classic's wild success in just 4 years.
Focus on agitating the pain or the problem.
