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1 Copywriting Tip

2 Examples

3 Tactics on how to use it for your business.

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1 Copywriting Tip

Tip: Fight Objections with a Revenge Angle

Let me guess.

You’ve spent hard-earned money on something that promised the moon, only to get a soggy slice of reality instead.

A joint supplement that didn’t work. A skincare product that made things worse. A fitness gadget now collecting dust.

It’s frustrating. Maddening, even. You start wondering if all products are just clever marketing and false promises.

Now, two things can happen:

1. You lose trust in the industry.

2. You start searching for something better.

For the second group, there’s an emotional trigger called revenge.

Revenge copy positions your product not as a solution. But as payback. It channels their frustration into action.

Your customers have been burned. They’ve bought “miracle” products that failed. Now? They don’t trust anything.

This is where you come in.

Revenge copy works because it taps into:

1. Validation: You understand their struggle.

2. Control: Your product lets them reclaim what they lost. Time, money, or trust.

You’re not just selling a product. You’re offering redemption. You’re saying: “We get it. You’ve been let down. But that ends here.”

Now onto some great examples...

2 Examples

1. Harry’s

Harry’s Razor was not a disruptive brand in men’s grooming because it had a revolutionary razor.

But simply because it was banking on the hate that people had for overpriced razors and blade refills.

Instead of changing the product, they altered their service and took on giants like Gillette by playing the value game.

2. Liquid Death

Everyone drinks water. So LD sells water. But they do it in a way that’s funny, interesting and totally out of the box.

They don’t do marketing marketing. They do great content that also markets them well.

Feels like their brand is a revenge on corporate marketing altogether.

3 Tactics for You

1. Show the Transformation

Paint a clear picture of what life looks like when they’ve ‘avenged’ their bad experience.

Example: You'll never have to return from an airport with zero refunds for your cancelled flights. Book with Flight.com today and get refunds with one tap, credited to your account before you even leave the airport.

2. Position Your Product as the Saviour/Avenger

If your product as a customer facing USP like taste, make it as a central part of your revenge story.

Example: Most protein bars are scared to death when this one enters the room. Why? Because it does not taste like cardboard and actually absorbs 99% of protein in your body.

3. Challenge Them to Try Again

Invite them to give it another shot but this time with a proven solution that's trustworthy, simple and effective.

Example: You’ve tried "magic" serums that promised clearer skin in 4 weeks but only made things worse. Give our dermatologist-approved formula one shot, and you’ll see the difference in 14 days—or your money back.

Well, that’s all I have for you today 🤝

What do you think about using revenge as an angle in your copy?

Hit reply & let me know your thoughts, !

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Cheers! :)

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