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1 Copywriting Tip

2 Examples

3 Tactics on how to use it for your business.

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1 Copywriting Tip

Tip: Mimic Copy from your Customer's Real World Experience

The best copy doesn’t just sell a product.

It creates an experience. One that your audience can feel, engage with, and remember.

And the latest Dairy Milk bar packs are a masterclass on how to do this right.

Most brands slap copy onto packaging as an afterthought.

→ A tagline here.

→ A product description there.

→ Maybe a QR code no one ever scans.

But not Cadbury. 

In their latest campaign centered around daily acts of generosity...

They are blending the lines between copywriting and product experience...

How? Through exceptional packaging copy.

You'll see that in the example section but hear me out first...

A chocolate bar is meant to be shared.

But Dairy Milk took it one step further...

They added a fun spin.

They took these situations of daily kindness and generosity as a way to say how the bar is meant to be shared.

This made it relatable, relevant and a terrific conversation starter.

And no brownie points for guessing...

But this went viral on TikTok...

When a user spotted this new pack in a supermarket.

It serves as a reminder that packaging copy doesn't have to be boring. In fact, it shouldn't be boring.

After all, it's part of the customer experience and every goddamn step matters.

Doing this might seem too fancy...

But remember that this is exactly the sort of stuff that increases your brand’s perceived value in real time.

Now onto the wonderful packaging copy examples...

2 Examples

1. Cadbury Dairy Milk

It is so simple and yet so good.

You are instantly reminded how the bar is meant to be shared.

But more than that, you’re reminded of a deeply personal memory with your loved ones.

And when you meet them, this wrapper might be the conversation starter.

2. Cadbury Dairy Milk

Dairy Milk is made to share.

But if you define the moments for your customers, that makes it easy for them to relate to.

No wonder these bars are going viral on TikTok. They make for the perfect gifts.

3 Tactics for You

1. Tap Into Everyday Moments

Cadbury didn’t focus on big celebrations like Christmas or birthdays.

They zoomed in on the little things—shopping, driving and managing calenders.

Your copy should do the same.

Find the small, relatable experiences that make your audience feel seen.

2. Turn your copy into part of the product experience.

Cadbury’s packaging isn’t just describing what’s inside. It’s literally guiding how people share the chocolate.

People already used to share pieces. But now they know who deserves what, by starting a conversation that takes them down the memory lane.

What if your copy could do that?

Can your copy change how people use your product?

Can it create a ritual or a shared moment?

The only way to find out is to ideate and write.

3. Create copy that people want to talk about.

This wasn’t just a clever idea. It went viral on TikTok because it was so relatable.

People didn’t just eat the chocolate.

They laughed about it, they argued over who deserved the biggest piece, and they shared it online.

Well, that’s all I have for you today 🤝

What do you think about mimicking real world experience in your copy?

Hit reply & let me know your thoughts, !

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Cheers! :)

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