This week, YOU, , are joining 1000+ people who’ll get this 134th edition in their inbox today.

It’s called the 1-2-3 copywriting newsletter, where every week you’ll get:

1 Copywriting Tip

2 Examples

3 Tactics on how to use it for your business.

Best part? You’ll get all the good stuff by investing less than 5 minutes weekly.

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1 Copywriting Tip

Tip: Leverage The Lollapalooza Effect

Have you heard the saying, "the sum is greater than the parts"? 

It means the combined effect of a whole is more significant than individual contributions.

That's the perfect way to describe The Lollapalooza Effect.

In simple terms, it's stacking. Stacking of different psychological biases, marketing tactics and mental models.

Charlie Munger was a big fan of it and to this day, you'll see the best brands using it in a way you won't even notice.

Because persuasion is coming at you from multiple directions.

Think about it...

The best brands treat first time customers like they're kings & queens. To increase AOV, they'll give you the best first offer possible.

There'll be a free gift.

There'll be a discount.

There'll be free shipping.

The result? Customer is delighted and opts in for a subscription ensuring consistent MRR and increased LTV (lifetime value).

The three components of that offer is The Lollapalooza Effect in play.

Free gift is reciprocity. Give and you shall get.

Discount is an incentive to buy.

Free shipping adds urgency.

Stack it up in your first offer and you'll see customers flocking in.

Now let me show you this effect in the wild with two examples...

2 Examples

1. Lume Deodorant

Free gifts + a discount is self explanatory. But look at how it targets a deep rooted insecurity: Not showing your armpits.

It's so simple yet so genius. Copy over everything, always.

2. ALT Fragrances

This isn't just a typical price anchor. It's also attacking the enemy and building a seasonal vibe that you can relate to.

3 Tactics for You

1. Scarcity + Urgency

Create a limited-time offer with only a few units left. This triggers both scarcity and urgency, compelling consumers to act fast.

Think of brands doing sneaker drops.

2. Personalization + Reciprocity

Send personalized recommendations with a free gift or exclusive discount to encourage repeat purchases.

Can be perfectly executed with well-segmented email lists.

3. Highlight convenience

Free shipping is a good way to start. But just above or below the buy button, also tell them the expected date of delivery. Remove friction, as much as you can.

P.S. If you want to see all these tactics live, study the landing page. 

Go to the Meta Ads library, type a niche you’re interested in and click on those ads to see where they lead. 

Chances are, you’ll find a well-optimised landing page that leverages the Lollapalooza Effect.

Well, that’s all I have for you today 🤝

What do you think about the Lollapalooza effect and today’s newsletter?

Hit reply & let me know your thoughts, !

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