The Most Personal is the Most Creative

And what it means to write well in the AI era.

4 Copythinking Ideas You Should Invest In

Last one is my favourite right now.

Don't Create Ads. Create Content.

If they happen to coincide, lucky for you.

Newsletter Update + Why I Skipped Last Week

Things are about to change, for the better.

The #1 Secret to High Converting Copy

It's not a formula. It's a lesser-known effect.

How to ACTUALLY Make Simple Ads

Not big words or short copy. It's a secret most people will never understand.

How to Deal with the Competitor Brand Hype as a New Startup

There's a perfect campaign that tells you how...

Revealing the UGLY TRUTH about Ads

And how a campaign exposed it so well...

Here's How to Increase Your Chance of Going Viral

I Exposed Big Brands on LinkedIn

Here's the copywriting tip behind it...

How to Create Minimal Ads with a Simple Principle

It's crazy how simple it is...

I Created an Ad that Brands Could Hang on their Walls

Here's the art of observing visual concepts...