Do more customer research
And what you can learn from them.
Your competitors don't do this so you must.
The swipefile is open and publicly available.
And why I love it...
And the game-changing writing tactic I discovered as a result.
And what it means to write well in the AI era.
Last one is my favourite right now.
If they happen to coincide, lucky for you.
Things are about to change, for the better.
It's not a formula. It's a lesser-known effect.
Not big words or short copy. It's a secret most people will never understand.
