The Best Ads I Collected Last Week

This week, YOU, , are joining 1000+ people who’ll get this 8th edition with a new style.

I’m trying to turn this into a newsletter that’s more example-led with insights ranging from marketing and advertising to copywriting, messaging and positioning.

Let’s get going!👇🏻

P.S. Today’s edition will be short and sweet because its Diwali week here in India and I know everyone will be busy celebrating with their loved ones (including me)

Enjoy and have a very very happy Diwali ❤️

Ad 1: Nike

Instead of showing what can be done, show what can be achieved.

Principle: Future Pacing

Ad 2: Crosswalk Hijacking

Stop at a crosswalk to stop the accidents.

The zebra crossing has been turned into a graph to show the rising number of pedestrian deaths.

Principle: Visual disturbance

Ad 3: Abel & Cole

Say you’re unadulterated without saying you’re unadulterated.

Principle: Make it clever

Ad 4: Land Rover

LR telling you exactly why their product is indespensable + targets a mass desire

Principle: Raise the stakes

Ad 5: Vinterior

Sometimes, its about making yourself feel better even if it makes your neighbours feel worse.

Principle: Attack our lust for status.

Ad 6: Amazon Kindle

Add a shock value by pairing copy and visuals that negate each other.

Principle: Visualize until its obvious.

Ad 7: Wall St Journal

Bold claims inspire confidence in your product.

And confidence inspires sales.

Principle: Delusional confidence

That’s it for today!

What do you think about these ads and today’s newsletter?

Hit reply & let me know your thoughts, !

P.S. Don’t forget to tell me your favourite thing about this newsletter. I’m collecting responses to build the next thing in this space.

Cheers and Happy Diwali once again! 🫶🏻

Whenever you're ready, here's how I can help you more (FREE):

1. ZERO to ONE Copywriting Resources (Notion download!)

2. Check out my Twitter for more content.

3. LinkedIn is my OG platform, so do connect if you haven't already!

4. Missed previous editions of the newsletter? Read all of them here.

5. Want me to write copy for your business? Click here to learn more.