All you need to do is change one thing. Literally a single thing only.
Here's how to play with a double meaning...
The trick is simple. All you have to do is have fun.
Featuring Dairy Milk's latest campaign.
Position your product as the avenger.
The trick is to add a surprise element to it.
Mock campaign that went viral.
The key lies in turning your product into a status symbol.
One brand used this tip and sales went from 7% to 65% with just one ad
This one goes against the usual copywriting tricks but is still surprisingly effective.
Make it about their most urgent frustrations.
I promise we're still talking about copywriting.
