This week, YOU, , are joining 1000+ people who’ll get this 105th edition in their inbox today.

It’s called the 1-2-3 copywriting newsletter, where every week you’ll get:

1 Copywriting Tip

2 Examples

3 Tactics on how to use it for your business.

Best part? You’ll get all the good stuff by investing less than 5 minutes weekly.

Have you ever seen such a win-win situation? Me neither.

Let's go! 💪🏻

P.S. I’ll be off for the next two weeks so there will be no new newsletter editions for the last week of December and the first week of January.

Merry Christmas and a Happy New Year! ❤️

Hope you enjoy the holidays!

1 Copywriting Tip

Tip: Treat Your Product as a Status Symbol

People buy products for all sorts of reasons. 

To solve a problem To find pleasure. To have a need met. 

Blah...blah...blah!

Boring.

Why? Because we already know all this. It's too obvious.

That doesn't make this type of messaging any less successful. 

But it's a lot more predictable and hard to crack—especially in a saturated market.

Because ultimately it's a game of value, right?

It's not about what the customer feels. 

But how much do they get for what they pay.

But if your messaging was slightly different, you could change the whole game.

And all I'm asking you to do is to add two extra words.

Instead of asking, what will this make my customer feel?

Ask: What will this make my customer feel about themselves?

The first is tried and tested but also generic.

The second one is how you tap into social status.

You see...

Social status is the desire to feel important, admired and being recognised by others. 

All people are trying to do while buying is either make themselves feel good...

Or raise their significance in the eyes of the people around them.

Status is about:

• Belonging: Being part of an elite group or trend

• Recognition: Being different or standing out

• Aspiration: What people buy is a reflection of who they are or who they want to be

Think of social status like a signal that you're either sending to yourself or to the people around you.

Let me share a stat that’ll blow your mind…

Did you know that 70% of the iPhones in India are bought on EMIs? 

Why? Because Apple is an aspirational brand here. Owning an Apple product means you're rich, successful and of a higher status.

It goes on to show that if the perceived value of a product, service or a brand is high enough, consumers will find a way to own it.

So market based on status → Increase your perceived value → Price higher, sell more and build superior brand loyalty and recognition 

Now onto some great examples...

2 Examples

1. The Economist

The Economist has always banked on status.

With this ad they're talking to a group of intellectuals or someone who wants to be one.

They show how you've risen above consumer trends and don't think about Jordan, the brand anymore.

Instead, you're a smart and aware person with worldly knowledge unlike the rest of those mere mortals.

Want to be a part of that intellectual group? Start reading The Economist.

2. Rolex

The only watch worn by people who change the world.

If you think you can too, get in the Rolex Club.

3 Tactics for You

1. Use Contrast to Elevate

Compare the reader to the masses to emphasize how they can rise above. A good example the Rolex ad.

Rolex cannot change the world ❌

Their customers can ✅

2. Include Numbers for Specificity

Use stats or figures to quantify exclusivity or high performance.

Example: “Ranked #1 by 97% of top executives.”

3. Write for Ego First 

If you're writing an ad for a tailored men's suit, don't start with stitching material, comfort or design.

Start with something like "How does it feel to walk in a room and steal the energy without even saying a word?"

Well, that’s all I have for you today 🤝

What do you think about turning your product into a status symbol and today’s newsletter?

Hit reply & let me know your thoughts, !

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Cheers! :)

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